Are You Blogging? Do You Know The Benefits?

If a client asks us what they can do on the internet from a marketing point of view, 9 times out of 10, blogs are in the mix. In fact, we usually recommend a content creation strategy, of which blogs are a crucial part of the mix.

What I wanted to do today is tell you exactly why we think that blogs are so important for businesses getting involved in internet marketing, and also to show you the potential results you could obtain by blogging.

For starters, we have always looked at building relationships with your potential customers as an integral part of marketing; any marketing, not just online. People buy from who they trust, and for people to trust you, you must build a relationship with them.

Blogging is a great way of doing just that, through sharing tips that can help your potential customers, keeping them up to date on industry news, positioning yourself as an expert in your field, solving common problems for your clients; there are a whole host of ways that blogging can help you to build relationships and engage with your potential customers.

The second reason is the stats.

For example, did you know that companies that blog get 55% more web traffic and 70% more leads than companies that don't?

What would that mean to your business if you could increase the number of targeted leads by 70%?!

Blogging is also a great way to help your SEO. As an example of how blogging helps just one aspect of SEO, inbound links, did you know that companies that blog have 97% more inbound links? That's almost double!

Even after inbound links, blogging also helps your SEO through increasing the number of indexed pages on your website, keeping your website up to date, not to mention what it does for your visitor engagement!

Blogging is also a crucial element of a great content creation strategy; an internet marketing strategy that wins you new business by educating your potential customers, by adding value to their lives, and most importantly, as mentioned above, building a relationship with them!

What I've mentioned here is only a very small percentage of the benefits of blogging; there are just too many to list in one article!

Some people say content is king.

These people have 55% more web traffic, and 70% more leads.

Are you blogging yet?

Blogging statistics courtesy of Hubspot.